Every business will need to be doing some marketing activities. For most small service businesses, that will be done in-house by your team members. There are many ways to help you keep on track of delivering your marketing activities. Using marketing tools to obtain valuable data of your results allows you to understand if your efforts focus on the right place.
Susanna Reay is an online business mentor who works with introvert entrepreneurs. We talked about the importance of articulating your offer as a first step in marketing your service business. Marketing your service business can feel a challenge, but when you get your offer right everything else falls into place. We talked about how to … Read more
This is the final episode in the current series. But I know that small businesses are still working hard everywhere. I wanted to help you in this episode by talking about marketing planning and pulling some of the threads of the series together. In this series I’ve discussed many aspects of marketing planning and … Read more
What exactly is content marketing? The Content Marketing Institute definition says it is a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” They go on to say “Instead of pitching your products or services, … Read more