What exactly is content marketing? The Content Marketing Institute definition says it is a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined
I spoke to PR consultant Becky Slater about public relations and how small businesses can benefit. We discussed how small businesses can stand out, the importance of your story and why the photograph can make or break the story.
Is your social media working for your business? This episode covers some key measurements, shares industry standards and outlines ways to improve.
I spoke to digital marketing coach and expert Ruth Gilbey about why every business needs a website. We discussed the importance of attracting your ideal client, what content to include and why your website is never about you.
Finding your niche is often cited as the holy grail of successful small business marketing. This episode asks “What is niche marketing, how to do it, why your niche might be hiding in your business and why everyone finds it hard!”
As a small business, I think it is vitally important to know what your brand values are and be able to communicate them. This episode of the Marketing Room podcast outlines why that is, and take you through a simple 5 step process to help you articulate your own brand values.
I’ve spent many months obsessively listening to other people’s podcasts and several months of plotting about how to do my own marketing podcast. And I am delighted to say that you can now listen to
Last autumn I joined the first cohort of the Digital Success programme run by coach and digital marketing consultant Ruth Gilbey. Find out how it has supported my business growth.
Everyone is trying to get your attention, so we are bombarded with marketing tactics and sales messages. Don’t let this put you off – find out how to focus on your own marketing and do the next right thing for your business.
If you are an introvert who wants to find ways to market yourself and your business successfully and consistently read on for 4 tried and tested tips!
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