Category: Small Business

Podcast

Podcast episode: A quick guide to content marketing

 What exactly is content marketing? The Content Marketing Institute definition says it is a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined

Read More »
Podcast

Podcast episode: A quick guide to finding your niche

Finding your niche is often cited as the holy grail of successful small business marketing. This episode asks “What is niche marketing, how to do it, why your niche might be hiding in your business and why everyone finds it hard!”

Read More »
Branding

5 steps to establish your brand values as a small business

As a small business, I think it is vitally important to know what your brand values are and be able to communicate them. This episode of the Marketing Room podcast outlines why that is, and take you through a simple 5 step process to help you articulate your own brand values.

Read More »
Podcast

Launching The Marketing Room podcast

I’ve spent many months obsessively listening to other people’s podcasts and several months of plotting about how to do my own marketing podcast. And I am delighted to say that you can now listen to

Read More »
Small Business

Review: Digital Success programme

Last autumn I joined the first cohort of the Digital Success programme run by coach and digital marketing consultant Ruth Gilbey. Find out how it has supported my business growth.

Read More »
Small Business

What are the next steps for my business marketing?

Everyone is trying to get your attention, so we are bombarded with marketing tactics and sales messages. Don’t let this put you off – find out how to focus on your own marketing and do the next right thing for your business.

Read More »
Jenny Procter Bondfield Marketing

Marketing for experts and introverts.

Receive regular marketing advice and tips to help showcase your expertise. I never spam. See our Privacy Policy.