What exactly is content marketing? The Content Marketing Institute definition says it is a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” They go on to say “Instead of pitching your products or services,
I spoke to PR consultant Becky Slater about public relations and how small businesses can benefit. We discussed how small businesses can stand out, the importance of your story and why the photograph can make or break the story.
I spoke to digital marketing coach and expert Ruth Gilbey about why every business needs a website. We discussed the importance of attracting your ideal client, what content to include and why your website is never about you.
Finding your niche is often cited as the holy grail of successful small business marketing. This episode asks “What is niche marketing, how to do it, why your niche might be hiding in your business and why everyone finds it hard!”
I spoke to professional photographer Emily Moya about personal brand photography and the role that your images play in building relationships with potential customers.
Whether you’ve been trading throughout lockdown, or you’ve had to put everything on pause, this episode outlines the 5 critical marketing actions you need to take right now in order to make the most of this reopening phase.
This episode is part of my 3 episode miniseries on some of the marketing issues around exiting the lockdown in the UK. It’s my own very personal story of rebuilding my business several times, and sharing some lessons from my experience that should help you.
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