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Podcast episode: A quick guide to content marketing

 What exactly is content marketing? The Content Marketing Institute definition says it is a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” They go on to say “Instead of pitching your products or services,

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Jenny Procter Bondfield Marketing

Marketing for experts and introverts.

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