Marketing tips in lockdown
If lockdown is leaving you short on time to market your business, here are 7 tips to help you stay visible where it matters.
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World Introvert Day bonus episode: selling for introverts
Happy World Introvert day! I want to tackle the tricky issue of selling for introverts. Of course we want to sell our services as business owners. But we want to do it in a way that doesn’t feel uncomfortable. I’ve got some top tips in this episode to help you nail selling.
Social media engagement for introverts With Kira Shaw
How can you be active on social media if you don’t want to create a lot of your own content? I talked to social media consultant Kira Shaw in detail about engagement.
December podcast recommendations
December podcast recommendations – listening for lockdown!
Case study: Content and social media with purpose
How I helped a small purpose lead client create content and social media engagement to help it raise its profile with key stakeholders.
How can introverts navigate social media? With Kam-Mei Chak
Social media is an always on, very visible marketing tactic, but what do you do if you don’t want to be highly visible or “get out there”?
Podcast episode: A quick guide to content marketing
What exactly is content marketing? The Content Marketing Institute definition says it is a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” They go on to say “Instead of pitching your products or services, … Read more
Podcast episode: Is your social media working?
Is your social media working for your business? This episode covers some key measurements, shares industry standards and outlines ways to improve.
Podcast: Your website isn’t about you with Ruth Gilbey
I spoke to digital marketing coach and expert Ruth Gilbey about why every business needs a website. We discussed the importance of attracting your ideal client, what content to include and why your website is never about you.
Podcast episode: Marketing responses to Coronavirus
This episode of the Marketing Room podcast focuses on some of the responses small businesses have made during the Coronavirus crisis. It asks if we should be selling and what marketing activity we can be doing.
