What exactly is content marketing? The Content Marketing Institute definition says it is a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” They go on to say “Instead of pitching your products or services, … Read more
Is your social media working for your business? This episode covers some key measurements, shares industry standards and outlines ways to improve.
I spoke to digital marketing coach and expert Ruth Gilbey about why every business needs a website. We discussed the importance of attracting your ideal client, what content to include and why your website is never about you.
This episode of the Marketing Room podcast focuses on some of the responses small businesses have made during the Coronavirus crisis. It asks if we should be selling and what marketing activity we can be doing.
I’ve spent many months obsessively listening to other people’s podcasts and several months of plotting about how to do my own marketing podcast. And I am delighted to say that you can now listen to the trailer and the first two episodes of the Marketing Room podcast! I’m so pleased to have got to this … Read more
I’m excited to be announcing the launch of The Marketing Room, my new podcast for small business owners where we explore marketing in all its different forms
Last autumn I joined the first cohort of the Digital Success programme run by coach and digital marketing consultant Ruth Gilbey. Find out how it has supported my business growth.
Everyone is trying to get your attention, so we are bombarded with marketing tactics and sales messages. Don’t let this put you off – find out how to focus on your own marketing and do the next right thing for your business.
Are you writing a blog? If so and you are then simply posting it on your website and hoping people will read it, you are missing a big opportunity and this is the guide for you.
Good quality curated content should be a core part of your personal branding strategy, particularly if your business is based on expertise. Let me tell you why!
© Bondfield Marketing 2020 | Website by Umbrella Digital Media
Receive regular marketing advice and tips to help showcase your expertise. I never spam. See our Privacy Policy.
