SEO – or Search Engine Optimisation – is a really powerful way to get your business found online and I’ve wanted to talk about it on the podcast for a long time. I was really pleased to talk to Emma Wienke of Vinx Creative and get a really clear introduction to all the different aspects of SEO. If it’s something you have heard about but not properly explored for your business, let Emma talk you through how to get started and why it’s important.
From keywords and the inner workings of Google to using SEO alongside other marketing tactics, I hope this is useful for your small business.
Emma recommended Atomic Habits by James Clear