Innovation in marketing: thoughts from an introvert
I was asked to speak about Innovation in Marketing in the spring. These are my thoughts on innovation, and how to stand out by being radically human
small business
Rebranding your small business and revealing your team personalities with Kate Curry
This week’s guest is the first time I’ve spoken to an extrovert on the podcast! Kate Curry is the Founder and Creative Director of Cudos Creative. She recently undertook a personality profiling exercise in her team. As an extrovert herself, she has learnt a lot about her personality style and that of her introverted … Read more
Practical tips for growing your audience
There is no magic wand to grow your audience! This week’s episode takes you through some very practical steps for growing your email audience and your social media followers.
Getting back to marketing after a break
In this episode I share tips for getting back to marketing when you’ve had a break – and talk about what I’ve been doing recently
Do I need a marketing strategy?
Strategy is a highly overused word, and in my opinion, it isn’t always a helpful one. In this episode I share how I have distilled down marketing strategy into the 5 step Marketing for Introverts model.
Quiet please, introverts at work: why your introvert team members are your superpower
I spent too many years as an introvert wondering why I didn’t fit at work. I started my career in a busy and “peopley” FTSE 100 press office in the mid-1990s.’ In subsequent corporate marketing roles, I wondered why I didn’t quite fit. I didn’t speak up in meetings, I hated team away days and … Read more
Making Your Business More Effective with Charlotte Wilkinson
When I talk about finding time to write my book, I often say how difficult I found it to outsource anything in my business, but how finally working with a VA was a major step for me. In this episode I lift the lid on that process with Charlotte.
The importance of know, like and trust in your business
This episode is taken from my new book and I want to talk about the process of know, like and trust, especially if you are a service business owner. I talk about this a lot with my podcast guests and I often refer to it when talking about particular types of marketing – video for … Read more
How to make your business more visible using SEO with Emma Wienke
SEO is a great way to get more visible and this episode with Emma Wienke is for you if it’s something you have not explored
Lessons from running a launch campaign
In this episode I share my thoughts and lessons from running a launch campaign for my new book, from the mindset advice to the practical tips.
