Podcast episode: Marketing planning in 2020

 This is the final episode in the current series. But I know that small businesses are still working hard everywhere. I wanted to help you in this episode by talking about marketing planning and pulling some of the threads of the series together. In this series I’ve discussed many aspects of marketing planning and … Read more

Podcast episode: A quick guide to content marketing

 What exactly is content marketing? The Content Marketing Institute definition says it is a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” They go on to say “Instead of pitching your products or services, … Read more

Podcast episode: How can a small business use a marketing audit?

The second episode of the Marketing Room podcast is about marketing audits. And I know it doesn’t sound like a very interesting subject – with all due respect to auditors everywhere! But in marketing terms, this is simply a process of looking at what you are doing in your marketing. We want to find out … Read more

Jenny Procter Bondfield Marketing

Marketing for experts and introverts.

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