Are you writing a blog? If so and you are then simply posting it on your website and hoping people will read it, you are missing a big opportunity and this is the guide for you.
Good quality curated content should be a core part of your personal branding strategy, particularly if your business is based on expertise. Let me tell you why!
Build your brand using content marketing to answer your clients’ needs and challenges. Focus not on you but on them, so it doesn’t feel salesy or show-offy.
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