When I talk about finding time to write my book, I often say how difficult I found it to outsource anything in my business, but how finally working with a VA was a major step for me. In this episode I lift the lid on that process with Charlotte.
Content creation can be very time consuming, whether you go for blog posts, video, podcasts or social media posts. In this episode I share the tips that I have used to write my new book, Marketing for Introverts.
This week I spoke to experienced creative director Rob Lodge. Rob and I have both had a lot of conversations with clients about the difference between a brand and a logo over the last 20 years! So it was fun to unpack what is really meant by “brand”.
I really wanted to ask Helen about the inspiration for her business, the marketing tactics that work for her and when a business is based on your personal experience, how much of that experience do you share?
As a small business, I think it is vitally important to know what your brand values are and be able to communicate them. This episode of the Marketing Room podcast outlines why that is, and take you through a simple 5 step process to help you articulate your own brand values.