Everyone is trying to get your attention, so we are bombarded with marketing tactics and sales messages. Don’t let this put you off – find out how to focus on your own marketing and do the next right thing for your business.
There are lots of ways of planning for a New Year. Here I reveal my tried and tested method to ensure I achieve my version of success in life and business.
Are you writing a blog? If so and you are then simply posting it on your website and hoping people will read it, you are missing a big opportunity and this is the guide for you.
When deciding what to call your business, do you choose your own name, or something separate? I’ve had several conversations about this, here are my thoughts and conclusions.
Good quality curated content should be a core part of your personal branding strategy, particularly if your business is based on expertise. Let me tell you why!
Build your brand using content marketing to answer your clients’ needs and challenges. Focus not on you but on them, so it doesn’t feel salesy or show-offy.
The process of creating a visual brand can feel challenging. Here’s how to get the visuals right for your personal brand.
Successful branding starts with clear brand values. This applies to your small business as much as it does to big multinationals.
Pricing your products or services can be a sticky issue. Read on for a guide to setting your price as a small business.
A case study with Newborn Art by S J Baldock and the marketing implementation for the business.
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