Naming your business – using your name or choosing something else?
When deciding what to call your business, do you choose your own name, or something separate? I’ve had several conversations about this, here are my thoughts and conclusions.
marketing
What is curated content and why should you share it?
Good quality curated content should be a core part of your personal branding strategy, particularly if your business is based on expertise. Let me tell you why!
How to Build Your Brand With Content Marketing
Build your brand using content marketing to answer your clients’ needs and challenges. Focus not on you but on them, so it doesn’t feel salesy or show-offy.
Branding: Getting the Visuals Right for Your Personal Brand
The process of creating a visual brand can feel challenging. Here’s how to get the visuals right for your personal brand.
Branding: From Corporate Tool to Personal Values
Successful branding starts with clear brand values. This applies to your small business as much as it does to big multinationals.
How much do you charge? Setting your price as a small business
Pricing your products or services can be a sticky issue. Read on for a guide to setting your price as a small business.
Case Study: Newborn Art by SJ Baldock
A case study with Newborn Art by S J Baldock and the marketing implementation for the business.
What’s your niche, what’s my niche?
Defining a very specific niche in your market and serving it better than anyone else is a classic marketing strategy. Bonfield Marketing explores why.
New Business News
Royal Sutton Coldfield Town Council has decided to appoint Bondfield Marketing for a two-year contract to work on their marketing, social media and PR activity.
Case Study: Marketing Strategy for a Commercial Architecture Practice
Case Study: Marketing Strategy for a Midlands based commercial architects practice.
