Alex is a corporate marketer turned marketing coach. In this episode we are asking can introverts be charismatic? Is charisma an indefinable X factor that makes an (extroverted) speaker appealing and engaging?
If lockdown is leaving you short on time to market your business, here are 7 tips to help you stay visible where it matters.
Creating a marketing strategy for a social enterprise client, to help them grow their business.
In this first episode of the Marketing for Introverts podcast I discussed introversion with Joanna Rawbone. Jo is a trainer, coach, consultant, TEDx speaker and podcast host.
This is the final episode in the current series. But I know that small businesses are still working hard everywhere. I wanted to help you in this episode by talking about marketing planning and pulling some of the threads of the series together. In this series I’ve discussed many aspects of marketing planning and … Read more
What exactly is content marketing? The Content Marketing Institute definition says it is a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” They go on to say “Instead of pitching your products or services, … Read more
I spoke to professional photographer Emily Moya about personal brand photography and the role that your images play in building relationships with potential customers.
This episode is part of my 3 episode miniseries on some of the marketing issues around exiting the lockdown in the UK. It’s my own very personal story of rebuilding my business several times, and sharing some lessons from my experience that should help you.
Do I need to spend money on marketing? Yes! This episode of the Marketing Room podcast outlines all the headings for your budget and give to tips to help you plan and manage your budget.
I’ve spent many months obsessively listening to other people’s podcasts and several months of plotting about how to do my own marketing podcast. And I am delighted to say that you can now listen to the trailer and the first two episodes of the Marketing Room podcast! I’m so pleased to have got to this … Read more
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