Podcast episode: A quick guide to content marketing

 What exactly is content marketing? The Content Marketing Institute definition says it is a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” They go on to say “Instead of pitching your products or services, … Read more

5 steps to establish your brand values as a small business

As a small business, I think it is vitally important to know what your brand values are and be able to communicate them. This episode of the Marketing Room podcast outlines why that is, and take you through a simple 5 step process to help you articulate your own brand values.

Podcast episode: How can a small business use a marketing audit?

The second episode of the Marketing Room podcast is about marketing audits. And I know it doesn’t sound like a very interesting subject – with all due respect to auditors everywhere! But in marketing terms, this is simply a process of looking at what you are doing in your marketing. We want to find out … Read more

Jenny Procter Bondfield Marketing

Marketing for experts and introverts.

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