Gerry Arbuckle: Building a business on your values
Listen to a podcast episode with legal recruiter Gerry Arbuckle as we talk about building a business based on your values
practice marketing
Essential marketing tools for small service businesses
Every business will need to be doing some marketing activities. For most small service businesses, that will be done in-house by your team members. There are many ways to help you keep on track of delivering your marketing activities. Using marketing tools to obtain valuable data of your results allows you to understand if your efforts focus on the right place.
Case study: Marketing strategy for social enterprise
Creating a marketing strategy for a social enterprise client, to help them grow their business.
How to define your ideal customer to improve your marketing
There are so many ways of marketing your business. Whether you want to use digital and social media marketing, or face to face and traditional techniques, before you do anything it’s really important to start with a good understanding of your ideal customer. Find out what you need to know.
What is curated content and why should you share it?
Good quality curated content should be a core part of your personal branding strategy, particularly if your business is based on expertise. Let me tell you why!
Employees as advocates and story tellers
How employees can be advocates and story tellers for your business.
A quick guide to showing your expertise on social media (without cringing)
Whether you like it or not, your customers are looking for you on social media and forming a judgement about whether they engage with you.
Case Study: Marketing Strategy for a Commercial Architecture Practice
Case Study: Marketing Strategy for a Midlands based commercial architects practice.
Testimonial: Glass and Glass Optometrists
A testimonial from Natalie Glass, the owner and Principal Optometrist of Glass and Glass about working with Bondfield Marketing.
Case Study: Independent Optical Practice
How we worked with a family-owned opticians and the results of 18 months of marketing strategy to attract new customers to the business.
