The Client
This Midlands based commercial architects practice was formed in 2000. The partners were well connected within their industries, and new business came from a broad network of contacts, former colleagues and other professionals within the industry.
Jenny joined the team in 2012 with a brief to complement the word of mouth marketing and update the digital offer.
The Strategy
In five years the practice has developed its digital presence. It updated the brand image and introduced a new website in 2014, with plans to update again in the coming months. It established a presence on Linked In and Twitter, and both accounts continue to grow steadily.
The content strategy includes a steady stream of case study material, and blog posts sharing opinions on a range of issues within the industry.
In addition to the original content, the social media strategy includes an element of curated content, presenting HLP as an expert in its field, and ensuring the company is engaged in current conversations about sectors in which its clients are active.
Beyond the digital marketing activity, there has been substantial focus on collateral, including project sheets for each service offering, and exhibition material for recruitment and trade events. HLP has also run a number of direct mail campaigns focussed on education clients.
The Results
Over five years the business has continued to grow, and its online reputation consistently presents the expertise of the directors and practice team. Website traffic and social media accounts continue to grow. Throughout, Bondfield Marketing has provided a completely flexible service, accessing social media and design specialists, and commissioning telemarketing and mailing houses to support the overall strategy. The service has allowed HLP access to a high level of expertise without the cost of a full-time team.
