In this episode, I spoke to Penny of Flat White Websites.
Our conversation was about why websites remain an essential business marketing tool. She believes passionately that websites should be at the heart of your business, and they ensure you stay in control of your own content.
Websites need planning and attention to detail and present your expertise in a way you are comfortable with. As an introvert, this works in our favour.
Your website is a work in progress
Websites are always on, even when you need to recharge your own batteries. Talking about why your website is never done, and why introverts need to get over the drive to hold off publishing until their site is perfect!
We talked in detail about why you should put your face on your website, to improve your credibility and help potential customers get to know you. Penny really recommended investing in professional photography to create an image you are happy with. This will help show who you are.
Penny and her business partner (and husband) Fred post regularly on Instagram reels. She explained their use of the platform, why it’s a great community for them and why marketing should be fun.
Resources
To find out more about Penny and to connect with her go to:
On Instagram @flat_white_websites
Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing. Find out how Jenny can help you with your marketing here.
If you are one of the 68% of introverted business owners who hate putting themselves out there you can sign up for my free guide.
It’s called “Being the face of your service business: From hating it to loving it in 5 steps”.
And if you sign up, I’ll make sure you are among the first people to receive each new episode to your inbox every fortnight!
