In this blog I wanted to share some resources I recommend to help clients manage their fears around marketing. In this week’s podcast episode I discussed the fears that clients and guests have around marketing.
I broke them into 4 areas:
- Fear of getting visible
- Not being perfect
- What I have to say isn’t important
- Not being liked
The resources below will all help with one or more of these fears.
Books
Ditching Imposter Syndrome by Claire Josa
This was published in 2019. It is a thorough exploration of the issues around imposter syndrome, including comparisonitis and limiting beliefs. It includes lots of exercises to help you feel good enough and get rid of the fear of not being perfect.
Feel the fear and do it anyway by Susan Jeffers
This book has become a classic, originally written in 1987. It explores the process of expanding your comfort zone, the link between fear and growth, and how to manage your fear by knowing you can handle any situation.
How to own the room by Viv Groskop
If your fear is around public speaking or presenting in meetings this is a really valuable resource, both the book and the excellent podcast, which features interviews from prominent women in many fields who have found ways to “own the room”.
Community support
I’m a huge advocate of having a “tribe” on your side. Whether it’s a networking group or online community, there is huge power in having a safe space to voice your fears. A space where you can learn from others and to gather the self confidence to face your fears head on.
My own recommendation is Ruth Gilbey’s excellent Online Business Collective. I’ve been a member for about 18 months, and it’s been a huge source of support throughout the last 12 months. This membership includes a comprehensive (read “massive”) library of resources to help you with every aspect of marketing and growing a business online, regular expert masterclasses, group coaching and a fabulously supportive community.
And yes this is an affiliate link, so if you decide to join I will receive a small payment. But I wouldn’t recommend it if I didn’t wholeheartedly believe in the level of support and accountability available and if it hadn’t significantly helped my business this year.
Social media accounts
Get video confident on Instagram
Lots of practical support for overcoming your fear of being on video – from my podcast guest Kam-Mei Chak.
My own resources
Heling clients overcome their fears of putting themselves out there is what I do best! So why not have a look at:
Podcast episode about working with a personal brand photographer. Emily Moya is a great photographer and completely understands the introvert’s challenge of putting your face on your business. We talked about the benefits of working with a photographer in giving you confidence in your business.
My personal brand toolkit for introverts which takes you step by step through the process of establishing and promoting your personal brand to help you raise your profile and gain more clients.
Or if you want one to one help, please get in touch for a Time Out Hour where we can talk through your specific marketing fears and how to overcome them.
