This is a solo episode in which I talk about fears that introverts have in marketing. When I’m talking to clients and podcast guests they often say things like –
“I don’t want to put my face out there”,
“I hate networking”, or
“I really struggle with live video”.
All of these fears stop them from taking action that will move their business forward – for example showing their face will help potential clients get to know them.
Common Marketing Fears
When we really pay attention to our marketing fears, personally I feel they can be broken down into 4 areas:
- Fear of getting visible
- Fear of not being perfect
- Fear that what I have to say isn’t important
- Fear of not being liked
Working on the basis that we do need to market the business, how are we going to address some of these fears?
Join me in this short episode as I go through each fear in turn. Offering some practical advice and mindset shifts that might help after listening. These are all things I have struggled with myself and many of my tips are things I’ve done personally.
Do let me know if you find them useful!
Drop me an email at jenny@bondfieldmarketing.co.uk
Resources
How to work with a personal branding photographer.
More networking tips – How to Network as an Introvert.
Episode 11 with Linda Clark talking about the fear of getting visible
Books to help overcome your marketing fears:
Ditching Imposter Syndrome by Claire Josa
How to Own the Room by Viv Groskop
Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing. Find out how Jenny can help you with your marketing here.
If you are one of the 68% of introverted business owners who hate putting themselves out there you can sign up for my free guide.
It’s called “Being the face of your service business: From hating it to loving it in 5 steps”.
And if you sign up, I’ll make sure you are among the first people to receive each new episode to your inbox every fortnight!
