There comes a point when you’ve been managing your marketing by yourself and you are ready to take the big step of finding someone else to work on it with you.
What are the benefits of outsourcing?
There are so many!
- Claim back some of the hours in the week
- Get the brain space to think about something else
- Bring another person’s expertise into your business
With an outsourced marketing person, there’s no ongoing commitment so you can flex the marketing support to suit your growing business.
Convinced?!
The steps to successful outsourcing
Maybe rather than having a specific marketing problem, where it is obvious that you need eg a web developer or a designer, you are just generally overwhelmed. Or you aren’t doing any marketing because you don’t know where to start. Or you know exactly what needs doing but there aren’t enough hours in the day to actually deliver it. Think about all the things you put in your business plan for the year and you haven’t made a start on. Maybe you promised your business coach you’d make a start on some things. I’m not judging!
In this episode I take you through some of the things to think about when outsourcing, from what exactly do you need help with, to how much help do you need, and what professionals might be just right for you.
I also offer my top tip if you are finding it hard to let go of anything at all!
Top practical tips
And finally, I cover how to brief your freelance help for maximum success, from passwords and contracts to GDPR and Google Drive.
If you need help with your marketing, see all the ways I could support you.
Recommended book
I reviewed Ditching Imposter Syndrome by Clare Josa Imposter syndrome is the feeling you are actually completely winging it in your career and any moment you are going to be found out. It’s the thing that holds us back from going for promotions in our corporate jobs or the thing that prevents us from launching something new in our business or shouting about ourselves and our successes. This book is a well researched and evidenced book and has plenty of good advice to help you overcome imposter syndrome.
You can go to the Marketing for Introverts Bookshop to see the full list of books recommended in this series
Resources
Information Commissioner’s Office advice on sharing your data with a third person https://ico.org.uk/for-organisations/sme-web-hub/frequently-asked-questions/data-storage-sharing-and-security/#weneed
For more books that I recommend go to the Marketing for Introverts bookshop (This page includes affiliate links)
And just for fun – what’s your marketing personality? Find out on my website https://bondfieldmarketing.co.uk
