Alex is a corporate marketer turned marketing coach. In this episode we are asking can introverts be charismatic?
Firstly, we had a great conversation about charisma, starting with wondering what charisma actually is?
Is it an indefinable X factor that makes an (extroverted) speaker appealing and engaging?
If you are an introvert you might believe that if you don’t have that you won’t be successful. However, is charisma more subtle than that? Is it something that an introverted speaker can employ to help them bond with their audience?
Alex was keen to emphasize that introverts are very good communicators. The key to success is how you engage with an audience and communicate your authentic point of view.
What is at the heart of true charisma? In conclusion, understanding the audience, knowing what they want to hear and finding ways to make connections.
The discussion leads to how we can do this in a digital environment when we are doing all of our business communications online.
Vulnerability, story-telling, and being your authentic self in a rapidly evolving digital world is at the heart of this episode.
Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing. Find out how Jenny can help you with your marketing here.
Resources
To find out more about Alex, go to his website Own Your Quiet.
He also referred to the work of Beth Buelow.
If you are one of the 68% of introverted business owners who hate putting themselves out there you can sign up for my free guide. It’s called “Being the face of your service business: From hating it to loving it in 5 steps”.
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