I’m pleased to launch series 4 of the Marketing for Introverts podcast. Throughout this series I will be talking about trying something new in your business marketing.
And those of you who have listened to previous episodes will be saying “hang on a moment Jenny, I thought you were big on saying no to the bright and shiny things” –yes you are absolutely right, I regularly advise clients and podcast listeners to avoid jumping onto the next new thing in marketing. I am a big advocate of having a well considered marketing strategy and a plan which you deliver consistently, and not getting distracted from all of that.
So why am I trying something new?
I think every now and then you need to look at what you are doing in your business marketing and decide if it’s giving you the results you need. You need to look at your ideal client profile and make sure that your marketing activity is still reaching those people. Businesses change, algorithms change and sometimes you just want to experiment with something new.
What did I try?
Listen to the episode to find out what happened when I tried direct mail, and jumped onto TikTok! (hint, one was super successful and the jury is still out on the other!). I definitely learned some lessons about each tactic, so listen out for those, they may help you get started in both areas.
Want to read instead of listen?
You can access the episode transcript here: Marketing for Introverts series 4 ep 1 Trying something new