In this episode you can hear my conversation with writer and coach Pete Mosley. We covered very many topics, starting with the link between introversion and confidence and the idea of the introvert as expert.
Pete describes expertise as being on a ladder. We’re all on our own ladder and if you are on a higher rung than someone else you are, relatively speaking, an expert. It’s all about learning, connecting and sharing. What you are comfortable sharing with a group is your expertise. He was keen to shatter the myth of the need for the next qualification or course to prove expertise.
Selling for introverts
We talked about the challenge of selling and Pete advised that introverts stop thinking about selling and start thinking about the stories you tell and where you tell them. This in turn will attract people who share your values. This values led approach, and telling stories is more likely to help us make a lasting connection.
Finally we discussed a number of marketing tactics, including the value of case studies. Pete outlined the art of making quiet alliances and how to master the public speaking collywobbles.
Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here
Resources
To find out more about Pete go to https://www.petemosley.com/
We also talked about Susan Cain’s website https://www.quietrev.com/
Free guide
If you are one of the 68% of introverted business owners who hate putting themselves out there you can sign up for my free guide. It’s called “Being the face of your service business: From hating it to loving it in 5 steps”.
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