In this episode I talked about content marketing with Rachel Extance, a former journalist turned copywriter and content marketing strategist. We talked about why creating your own regular content as a business owner is a great strategy for visibility. This is particularly true if you are in a highly competitive industry.
She suggested the best way to get started and gave some great advice about regular blogging. She also revealed herself as a fan of Schitts Creek and Miss Marple – and why it helps to share that content even if it’s nothing to do with your business!
You can find Rachel on her website https://extance.co.uk/
You can go to the Marketing for Introverts Bookshop to see the full list of books recommended on the podcast