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n this episode I talked about content marketing with Rachel Extance, a former journalist turned copywriter and content marketing strategist. We talked about why creating your own regular content as a business owner is a great strategy for visibility. This is particularly true if you are in a highly competitive industry.
She suggested the best way to get started and gave some great advice about regular blogging. She also revealed herself as a fan of Schitts Creek and Miss Marple – and why it helps to share that content even if it’s nothing to do with your business!
Book recommendation
Rachel recommended Fix this Next by Mike Michalowicz and you can buy it here
Resources
You can find Rachel on her website https://extance.co.uk/
You can go to the Marketing for Introverts Bookshop to see the full list of books recommended on the podcast
