Gin and Content: Helping an Online Retailer Get Started on Social

Gin and Content: Helping an Online Retailer Get Started on Social

We know that many business owners really want to look after their own social media. After all, it’s a fun part of the business, many of us enjoy working on our own accounts and somehow it seems more authentic if you post and tweet yourself.

But we also know that most small business owners are really short of time. Whether they work on the business full time with a small team or it’s just them fitting the business around children, there are never enough hours in the day.

And that’s where Bondfield Marketing can help.  We offer a series of packages designed specifically to help the small business owner. We can write your social media posts in advance and send them to you in a handy email each week, so you can choose when and where to post them. We’ll send you a combination of news about your business, links to your website and news from your industry (see why we like to include curated content in social media posts).  You still get the chance to talk to your customers, react to anything you see and post photos as you are out and about.

Online gin merchants Ice and A Slice opted for this package to help them get started with their social media activity. Director Jo Forker said: “We set up on social media channels ourselves, but we struggled to find time to write and post anything. For just over six months, Jenny sent us an email each week with tweets and Facebook posts already written, including links to our products and general gin news. She mentioned our suppliers on Twitter so they retweeted our news as well. She was also able to review what worked each month, which has been really helpful. We’re up and running by ourselves now, but the boost has been invaluable.”

Alternatively, we can manage all aspects of your social media accounts for you, from writing the posts to responding to your customers. Of course, we’ll work with you to produce a detailed brief at the outset, so we know who your customers are, why they buy from your business and as much as we can about your service. But after that, all you need to do is keep us up to date with what’s happening in your business, details of new services or offers and photos of your business.

If either of these packages would help your small business, please contact me for a chat.

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Jenny Procter Bondfield Marketing

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