I spoke to digital marketing coach and expert Ruth Gilbey about why every business needs a website.
We discussed the importance of getting your site right to attract your ideal client, what content to include and why your website is never about you.
If you want some help identifying your ideal customer in order to plan your website read this blog . Or you can listen to the first episode of the podcast.
Ruth and I talked about the book “They ask You answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer” by Marcus Sheridan.
Episode length: 21 minutes