I spoke to Becky Slater, public relations consultant and owner of Beck and Call PR. We discussed what public relations is, and how small businesses can benefit. Becky was very generous with her expertise in our 25 minute conversation. She outlined a process that small business owners can follow to generate media coverage. We talked about how to create your story and the importance of great photography. Towards the end we also discussed how to tell if your PR is working.
Don’t assume that coverage in glossy magazines or online is only for big brands!
To find out more about Becky and how her expertise can help you go to her website or find her on Instagram @beckandcallpr