What is the biggest challenge to creating your own marketing plan and doing your own marketing as a small business owner?
Lack of time.
It’s a conversation I have with clients all the time, particularly for small business owners who are fee earners, as many of my clients are. Lack of time is one of the reasons they decide to work with me, and it’s a challenge I regularly face myself. I know that when I am busy, I often have to make decisions about which marketing activities take priority.
So I wanted to start a new series of the Marketing for Introverts podcast with a way to create a marketing plan quickly and easily.
Grab a sheet of A4 paper and a pen, and prepare to create a marketing plan that you can fit on one page! The episode also includes my top tips on finding time to fit marketing into your busy week.
I’ve also introduced a new book recommendation slot, so hear my thoughts on the classic introvert book Quiet, The Power of Introverts in a World That Can’t Stop Talking by Susan Cain.
Future episodes in this series will examine ways to automate your marketing, email marketing top tips and marketing mistakes (mine and other people’s!) You can find the show on your favourite podcast platform, so do subscribe so you don’t miss the new episodes.
What’s your marketing personality? Take the quiz! Answer just 5 questions and discover marketing tactics for your business tailored to your personality.