In this episode I talk about personal branding with Fifi Mason. We talked about what personal branding is and why it is important. Fifi shared how introvert coaches and consultants can use this concept to develop themselves and their own businesses.
She shared her own experience of running a business, initially being afraid to show her own face and personality. We talked about the process she has been through to develop her own personal brand.
We discussed writing as a great marketing tactic for introverts. Then we debated the struggles and benefits of using your photo on your content, particularly if you have blue hair! Finally we talked about the process of hosting an online summit after Fifi ran the Quietly Successful Summit last year. We discussed the benefits of summits and how to host a 5 day summit with your introvert energy intact.
To find out more about Fifi go to fifimason.com/bio
If you are one of the 68% of introverted business owners who hate putting themselves out there you can sign up for my free guide. It’s called “Being the face of your service business: From hating it to loving it in 5 steps”.
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