Today’s episode is about continuing to stay visible in your marketing activity. Maybe you want to take a holiday, or you are too busy with work or life. So many of us are juggling our businesses with looking after our children, or we need to be able to look after a family member. Or maybe you need to be focussing on something behind the scenes, such as inducting a new member of the team or introducing new IT systems. For introverts particularly, we can have phases where our energy levels take a dip.
But you still need to continue marketing your business, to show you are open for business and to build a pipeline of potential new clients. So how do you stay visible when you have no time?
5 tips to stay visible
In this episode I share a series of options to help you stay visible:
- Repurposing and reusing all forms of content – and why its rude not to
- Batching, automating and scheduling, the benefits and the pitfalls to be aware of
- Focusing on the tools and the audiences that make the most impact
- Engagement as strategy for the time poor business owner
- Outsourcing
I’ll be using all of those to keep me visible during the summer, and the podcast will be back for a new episode in September. Don’t forget to subscribe on your preferred podcast platform so you don’t miss the new series.
Prefer to read this episode? Read the transcript here
Resources
Listen to the episode on outsourcing your marketing
You can go to the Marketing for Introverts Bookshop to see the full list of books recommended on the podcast
