This week my guest Natalie Rockall outlined the benefits of email marketing for small businesses. We discussed the ease in getting started with email campaigns and the impressive return on investment. We also talked through the range of free tools that help you send professional email marketing campaigns.
Mailing list building for email marketing
We talked about good ways to build a mailing list, from pop ups and QR codes to adding new clients and inviting personal connections. We also talked about the value exchange, offering valuable information such as a digital download in return for asking for an email address.
Finally we covered the essentials of GDPR and where to go if you need more advice.
Before I invited her on the podcast, Natalie hadn’t really considered that she was an introvert. However our conversation helped her realise that her preferred solo work style and her love of noise cancelling headphones indicate her introvert tendencies!
Recommended Reading
Natalie recommended two books:
GDPR for Dummies by Suzanne Dibble (an essential beginners guide to the subject)
Eat that Frog Get More of the Important Things Done Today by Brian Tracy
You can go to the Marketing for Introverts Bookshop to see the full list of books recommended in this series
Episode resources
Check out the Information Commissioner’s website
Find Natalie on LinkedIn or @email.natalie on Instagram
Or go to her website https://totalemailmarketing.co.uk/
For help with your marketing planning, book the Marketing for Introverts Action Planning Package
And just for fun – what’s your marketing personality? Find out by taking the quiz
