In this second episode I talk to social media trainer Helen Reynolds of Comms Creatives about building a business as an introvert.
I am excited to be launching my new podcast, Marketing for Introverts. This new series will explore ways introverts can successfully promote themselves and their businesses in a world where everyone else is shouting. If you know me, you’ll know that I’ve spent the last couple of years exploring this subject. I’ve written blog posts
This is the final episode in the current series. But I know that small businesses are still working hard everywhere. I wanted to help you in this episode by talking about marketing planning and pulling some of the threads of the series together. In this series I’ve discussed many aspects of marketing planning and
What exactly is content marketing? The Content Marketing Institute definition says it is a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” They go on to say “Instead of pitching your products or services,
I spoke to PR consultant Becky Slater about public relations and how small businesses can benefit. We discussed how small businesses can stand out, the importance of your story and why the photograph can make or break the story.
I spoke to digital marketing coach and expert Ruth Gilbey about why every business needs a website. We discussed the importance of attracting your ideal client, what content to include and why your website is never about you.
Finding your niche is often cited as the holy grail of successful small business marketing. This episode asks “What is niche marketing, how to do it, why your niche might be hiding in your business and why everyone finds it hard!”
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‘Being the Face of Your Service Business: from hating it to loving it in 5 steps‘