Podcast
Building a business as an introvert with Helen Reynolds
In this second episode I talk to social media trainer Helen Reynolds of Comms Creatives about building a business as an introvert.
09/11/2020
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Podcast
What is introversion anyway? With Joanna Rawbone
In this first episode of the Marketing for Introverts podcast I discussed introversion with Joanna Rawbone. Jo is a trainer, coach, consultant, TEDx speaker and podcast host.
09/11/2020
Podcast
Introducing Marketing for introverts
I am excited to be launching my new podcast, Marketing for Introverts. This new series will explore ways introverts can successfully promote themselves and their businesses in a world where everyone else is shouting. If you know me, you’ll know that I’ve spent the last couple of years exploring this subject. I’ve written blog posts
02/11/2020
Podcast
Podcast episode: Marketing planning in 2020
This is the final episode in the current series. But I know that small businesses are still working hard everywhere. I wanted to help you in this episode by talking about marketing planning and pulling some of the threads of the series together. In this series I’ve discussed many aspects of marketing planning and
10/08/2020
Podcast
Podcast episode: A quick guide to content marketing
What exactly is content marketing? The Content Marketing Institute definition says it is a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” They go on to say “Instead of pitching your products or services,
13/07/2020
Podcast
Podcast episode: Using public relations to supercharge your small business
I spoke to PR consultant Becky Slater about public relations and how small businesses can benefit. We discussed how small businesses can stand out, the importance of your story and why the photograph can make or break the story.
29/06/2020
Podcast
Podcast episode: Is your social media working?
Is your social media working for your business? This episode covers some key measurements, shares industry standards and outlines ways to improve.
22/06/2020
Podcast
Podcast: Your website isn’t about you with Ruth Gilbey
I spoke to digital marketing coach and expert Ruth Gilbey about why every business needs a website. We discussed the importance of attracting your ideal client, what content to include and why your website is never about you.
15/06/2020
Podcast
Podcast episode: A quick guide to finding your niche
Finding your niche is often cited as the holy grail of successful small business marketing. This episode asks “What is niche marketing, how to do it, why your niche might be hiding in your business and why everyone finds it hard!”
08/06/2020
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