As a small business, I think it is vitally important to know what your brand values are and be able to communicate them. This episode of the Marketing Room podcast outlines why that is, and take you through a simple 5 step process to help you articulate your own brand values.
This episode of the Marketing Room podcast focuses on some of the responses small businesses have made during the Coronavirus crisis. It asks if we should be selling and what marketing activity we can be doing.
The second episode of the Marketing Room podcast is about marketing audits. And I know it doesn’t sound like a very interesting subject – with all due respect to auditors everywhere! But in marketing terms, this is simply a process of looking at what you are doing in your marketing. We want to find out
I’ve spent many months obsessively listening to other people’s podcasts and several months of plotting about how to do my own marketing podcast. And I am delighted to say that you can now listen to the trailer and the first two episodes of the Marketing Room podcast! I’m so pleased to have got to this
Everyone is trying to get your attention, so we are bombarded with marketing tactics and sales messages. Don’t let this put you off – find out how to focus on your own marketing and do the next right thing for your business.
There are so many ways of marketing your business. Whether you want to use digital and social media marketing, or face to face and traditional techniques, before you do anything it’s really important to start with a good understanding of your ideal customer. Find out what you need to know.
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